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商品編號： 9-201-023 出版日期： 2000/10/30 作者姓名： Ruback, Richard S.;Krieger, David 商品類別： Finance 商品規格： 6p 再版日期： 2003/03/25 地域： 產業： 個案年度： 1999 - 1999
商品敘述：
This explores the valuation of an opportunity to license a compound before it enters clinical trials. Describes Merck''s decision tree evaluation process is presented. Information required to evaluate a specific licensing opportunity is provided, including the costs of the three phases of the review process, the revenues if approved, and the probability of various outcomes. It includes an introduction to decision tree analysis and valuation.
涵蓋領域：
Corporate finance;Decision making;Intellectual property
相關資料：
Spreadsheet Supplement, (9-201-707), 0p, by Richard S. Ruback, David Krieger;Case Teaching Note, (5-202-001), 10p, by Richard S. Ruback, Aldo Sesia
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